Experience.

At Empire Medical Training. Known as the nationwide leader for continuing medical education, procedure training, and cutting-edge medical innovation with 150,000+ graduates, 50+ topics, and 600+ seminars held annually across 27 States. Empire has trained professionals in Aesthetics, Pain Management, Anti-Aging, and Surgery since 1998. Empire offers a state-of-the-art member's portal featuring videos on demand, exclusive membership promotions, premium medical courses and more. With 23+ years of experience, they are the #1 CME provider to physicians, dentists, and nurses.

As a Director of Marketing, I live and breathe B2C nurturing campaigns and B2B. A typical workday consists of managing a team of videographers, social media managers, copywriters and designers to create emails, social posts, print materials, lead magnet ideas and landing pages and more, while strategizing user journey campaigns that drive users towards the sales funnel.

My biggest accomplishment has been rebranding the institution with a new color palette, brand identity, as well as creating a new state-of-the-art Member’s portal featuring a video streaming service (similar to Netflix), medical community forum, premium courses, vendor discounts on products, and a streamlined purchase path. In addition, I created a brand new portal for the American Academy of Procedural Medicine, a sister company of Empire Medical Training.

Through a team effort, we were able to gross over one million in monthly sales from email marketing automation campaigns, SEO, PPC, and Paid Social; and, additionally, we were able to generate 24K in highly qualified leads within a five month period from lead magnets and landing campaign pages.

At The Amarillo Globe-News. The Amarillo Globe-News is a daily newspaper that provides information about local, regional and national news. It also offers continuously updated digital content, including slideshows and videos through its website.

Being a Photographer and Coordinator for The Globe-News was one of the most stressful times in my life, and I lived for every second of it. Batch editing upwards of 2,000 photos on a breaking story requires a lot of time management skills and the turnaround time is extraordinarily sensitive.

My favorite memory is capturing Mathies’ breaking story, a soldier whose remains were found after nearly 73 years. Capturing the mood of my surroundings and telling the correct story was instrumental. The pressure is immense because you don’t want to misconstrue the events, but you also want to visually entice the public to read the story.

Have you ever run the length of an entire stadium in a fraction of a second to capture a 21-gun salute for a memorial service? I urge you to try this one day; you’ll gather enough photography skills to survive a lifetime.

For MRY (Formerly Mr. Youth). MRY is a full-service digital and social media marketing agency in NYC. Their mission is to create content that humans care about. They have worked with companies such as Hulu, Unilever, Google and more.

As a Brand Ambassador for MRY, my clients were Spotify, Ubisoft and Adobe. I managed social media and word-of-mouth marketing campaigns to promote brand awareness, as well as campus events and organizational partnerships to engage campus life and the broader community. 

I was an influencer before being an influencer was cool—and I didn’t even know what an influencer was! My favorite part of the job was getting SWAG to represent our clients, and exploring ways to creatively spark brand loyalty and recognition. The most memorable time was when I partnered with a nightclub in Texas and planned a launch party for Ubisoft, bringing in over 300 people for their new Assassin’s Creed game.

Finding partnerships was often challenging and required unconventional thinking. For example, to bring awareness to Adobe products, I created a 3-hour long workshop where I taught Adobe Photoshop to faculty and staff. Needless to say, MRY helped me further my strategic partnership skills.