Yurik Lozano, MBA

Lozano's diverse skill set and passion for the arts led him to the renowned Two River Theater in Red Bank, NJ, where he served as the Multimedia Manager. Two River Theater, recognized as one of the top "10 Great Places to See a Play" by USA TODAY, is celebrated for its fresh perspective on American and world classics. During his tenure, Lozano applied his multimedia expertise to enhance the theater's digital presence, creating captivating content and engaging campaigns that brought the productions to life for audiences.

Continuing his trajectory of professional growth, Yurik Lozano then joined Empire Medical Training as their Director of Marketing. Empire Medical Training holds the distinction of being the #1 continuing medical education organization nationwide for physicians, nurses, and other licensed healthcare professionals. In this role, Lozano was instrumental in promoting the organization's procedural training programs in aesthetics, anti-aging/regenerative medicine, medicine, surgery, and pain management. He effectively utilized marketing strategies to showcase Empire's expertise and establish it as a trusted authority in the field.

In addition to his contributions at Empire, Lozano has taken on the crucial role of Marketing Director for the American Academy of Procedural Medicine (AAOPM). AAOPM is a respected medical organization that offers board certifications and training for healthcare professionals seeking to enhance their procedural skills. With Lozano's strategic marketing strategies, AAOPM has grown its membership base and positioned itself as a leader in providing comprehensive education and certification in various procedural fields.

Furthermore, Yurik Lozano has been entrusted with the responsibility of overseeing the marketing efforts of illari SKIN and illari Threads. As Marketing Director for these innovative brands, he has played a pivotal role in driving brand awareness, expanding their customer base, and establishing their medical-grade skincare and PDO Threads as trusted choices in the aesthetics industry. Lozano's expertise in developing targeted marketing campaigns has effectively communicated the unique benefits of these products, resulting in increased visibility and sales.

In addition to his marketing roles, Yurik Lozano also shares his knowledge and expertise by teaching marketing to Aesthetics healthcare professionals. His teachings empower healthcare professionals with the necessary marketing skills to establish and grow highly successful practices. With his deep understanding of the medical industry and his strategic marketing acumen, Lozano guides physicians in developing comprehensive marketing strategies tailored to their specific specialties and target patient demographics. Through his teachings, he equips physicians with the tools and knowledge to effectively promote their services, enhance their online presence, and engage with patients in a meaningful way.

Yurik Lozano's passion for teaching and helping physicians goes beyond marketing alone. He understands the challenges and complexities involved in establishing and managing a medical practice. Drawing from his experience in the medical education field, Lozano provides valuable insights and guidance on various aspects of practice management, including patient acquisition, reputation management, and optimizing operational efficiency. His comprehensive approach empowers physicians not only to excel in their clinical expertise but also to thrive as successful entrepreneurs in the healthcare industry.

As a Marketing Director and educator, Yurik Lozano exemplifies a commitment to excellence and a passion for empowering healthcare professionals. His multifaceted background in marketing, multimedia, and the arts, combined with his deep understanding of the medical field, positions him as a valuable resource for physicians seeking to enhance their marketing strategies and achieve long-term success in their practices. Through his guidance and expertise, Lozano continues to make a significant impact in the medical industry, helping physicians navigate the complexities of marketing and practice management with confidence and success.